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Social Media collateral
Project Description:
Increase the resturant’s reach by growing the brand’s social media following and increasing local traffic.
Drive customer engagement by marketing specific products such as fresh baked goods and delicious food.
Creative Process and Strategy:
Design and implement strategic campaigns to increase Instagram engagement including:
a giveaway to drive up the brand’s follower count
the “Pastery of the Day” series, a collection of photos and short descriptions of the baked goods with their availability
Write compelling copy for Facebook, Instagram, and the brand’s website so the “voice” of Bliss Cook House. Maintain consistent interactions with followers on all platforms, fostering a sense of community and building customer loyalty.
Capture high-quality photos of Bliss Cook House’s baked goods and food and create visually appealing and enticing digital content for the brand’s social media accounts and website.
social media posts
Results:
Doubled Bliss Cook House’s Instagram following through strategic social media campaigns, engaging photography, and personalized interactions with followers.
High-quality product photos drove traffic to Bliss Cook House resturant and increased community awareness of the brand.
Skills used:
Instagram Analytics
Product Photography
Graphic Design
Photoshop
Social Media Copyrighting
Product Staging
